The Purpose issue # 31🔥

Happy Thursday and hello to our new subscribers. You're in for a banger - reading The Purpose is scientifically guaranteed to make you and your organisation smarter by a minimum of 83%

Plus you can read it quicker than a change change in the top tax bracket

In this issue

💡What have you done for me lately, Elon

🏖️ Impact-driven people to meet redux

🤼 App store optimisation you should steal

😎Tweet of the day

🌐 Podcasts you should listen to

💰 Impact jobs-a-go-go

 Big business is run by sycophants. Who knew.

The higher up you go, the clever, more organised, more structured and just damn more better people get. Right. Right? Well. The salacious and downright hilarious texts that have been made public in the Elon vs twitter (TLDR; The Worlds Richest Man wants to buy Twitter, then doesn't, then does, then...zzz....)

So with high-stakes game of 'who controls the media' being played out in front of us, you'd expect the main players to be thoughtful, focussed, nuanced. Not a bit of it.

Check some of these exchanges between TWRM and various (relative) bottom feeders - and in particular the hilarious exchange between *current* Twitter CEO and Musk.

Why do we treat you to these laughably important vignettes? Because shining a light on the ludicrous behaviour of The Elite is our duty and it's a right laff as well. Tip; If you're being chewed out over your lack of homework in your next board meeting, just pipe up with "and what have you done for our organisation this week?" and watch the fur fly. Joy

Settle in with some popcorn here.

Note: the Elon image above is another in our series of text-to-image AI-generated images. The prompt for this one was "Elon Musk as a painting by Warhol" - though he looks more like like he's fresh from a fight for democracy/more money/freedom/your digital soul, to us. If we get 10 people wanting one, we'll create an NFT series so you can own it on the blockchain. email us  at helloATpurposyDOTcom

Interesting impact people to get to know, (that we got a bit wrong)

Darren Woodward

We met Darren a few issues ago, He's with the amazing Turning Point - who provide health and social care services in over 300 locations across England.

Darren is actually principal at LiveLife (part of Turning Point) A UK social enterprise offering high-quality online therapy services at affordable prices  You can see what they are up to below. give them a follow and see what they are all about.

• Livelife website: www.livelife.co.uk

• Livlife Twitter: www.twitter.com/livelife_uk

To contact Turning Point, have a look at www.turning-point.org.uk

Note: Darren's spirit animal is still a Condor btw. Good to know.

Good user experiences we've seen on our digital travels

Sharing is caring. Here's an app we've come across that nails their app store optimisation -  They're called Photomath, a biz in the education space. Doing some research we saw their app store presence was pretty spiffing. Something you can copy if your organisation has an app - or is thinking of launching one.

Why do we like it?

• Does what is says on the tin. The screenshots of the app and imagery lets the prospective user know straight away that this is going to be a fun ( if learning maths is ever really fun) experience and the look is aimed squarey at the target audience.

• Lets them know they'll be 'learning algebra, arithmetic and geometry.

• Wil help them with different methods to learn the difficult stuff

• Helps people feel confident - and shows the outcomes of what that looks like in visual form (happy people, not standard stock photography treatments)

• Bonus points for having background imagery that spreads across the screens - makes it feel connected

• Gives you custom animations that personalise the application to your needs - and who doesn't like a tool that bends maths, time and probably space to your evil will. Mwaaah. ha, haaah.

Get your maths equations on here

Podcasts you should listen to

What  Donors want; a podcast that offers a behind-the-scenes view into major gifts fundraising from the donor's perspective. They cover topics including bringing your philanthropic community online, feminism, fundraising and activism. Have a listen below

Tweet of the day

Ever been in one of those meetings. We have. 😂😂😂

Quick takes, interesting stuff

⏩ Scrap the lot Tories cancel small charities

⏩ Baked bean ice cream you know you want to

⏩ Global generosity highest in a decade

Every week we showcase purpose-driven organisations - give them a follow below

Show some love to these  organisations, all doing great work across diverse areas of good - from spreading the word about social impact, to human rights and mental health. Hit them up below to follow;

🚀 @FlexibleFirst We believe the charity sector should be flexible first. Here to challenge bad recruitment and celebrate good practice. Join us #FlexibleFirst

🚀 @goodgrieftrust Bringing hundreds of bereavement services under one umbrella Help & Hope from day one. Secretariat APPG on Bereavement Support Patron: Dame Penelope Wilton DBE

🚀 @AdaLovelaceInst Making data & AI work for people & society.

Career moves with impact

Turning Point. Chartered Clinical Counselling or Forensic Psychologist - IMPACT

“Newly Qualified Applications Considered”

At Turning Point, we are recognised leaders in helping people recover from addiction and gain control of their lives. By providing the right support at the right time, and making sure that people can find all the help they need through a single point of contact, we have grown into one of the largest providers of substance misuse services in England and Wales. Right now, we are now looking for a talented Chartered Clinical or Counselling Psychologist to ensure the effective management, development and delivery of all psycho-social interventions within our community-based substance misuse services in Wakefield.

Find out more here

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Rate today's email from one thumb to three. We read every reply. We make poor jokes about the ratings. Help us get better.

👍 World party

👍👍 M&M world

👍👍👍 World in action

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In partnership with Synthetic Agency

Got a burning digital question about your website? worried about SEO? don't know where to start with chatbots? need unbaised and honest advice about creating digital engagement or products? then have a chat to Synthetic - they've worked with numerous charities, impact-driven organisations, startups, scaleups and big-tech businesses on web and app projects, products, content, video, SEO and loads more.

They have free (no selling, no obligation) 30 minutes ask-them-anything digital sessions - you can grab one right here.

That's a wrap, thanks for reading and slainte,

Team purpose

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