The Purpose issue # 32🔥

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LFG.

In this issue

💡Free charity guide to net zero

🏖️ Impact-driven people to meet

🤼 Bots the way, uhuh, uhuh, I like it

😎Tweet of the day

🌐 Podcasts you should listen to

💰 Purpose jobs-a-go-go

Free charity guide to net-zero

"80% of charities do not have a net zero objective, and even fewer report on their carbon emissions. It’s vital that the charity sector does all it can to not only work towards net zero, but lead the way in avoiding dangerous climate change" says Richard Sager of Charity Finance Group who've published a free online guide to help charities keen to reduce their carbon emissions.

It's a straightforward and useful guide then, that covers all the basics and into details on the what, how and why;

• Building a net zero strategy

• Understanding energy consumption

• Becoming carbon neutral verified

• Net zero and procurement

• Scope 3 emissions and how to account for them

Get the online guide here

Interesting impact people to get to know

Lorenzo Raffio

Tell us a bit about yourself and what you do? I lead on Digital Development and Monitoring and Evaluation at Generation Global, an education programme part of the Tony Blair Institute. I have the privilege of working on building fun learning experiences for young people and educators around the world, and measuring the impact of our work.

What organisation do you work for? Generation Global is a global citizenship education programme designed to enable young people to embrace the future, equipped with the knowledge, skills, and attitudes to become active and open-minded global citizens.

What’s your current biggest issue? While more people than ever today identify as global citizens, intolerance and conflict, often based on cultural prejudices and identity-based political divisions, contribute to shape the current turbulent international landscape. An education that fosters open-mindedness is needed to support a generation of young people who can thrive in a diverse and interconnected world.

How are you solving it? We believe intercultural dialogue is at the heart of meaningful human connections and young people’s ability to authentically engage as global citizens. This is why we have built a free gamified learning platform (the Ultimate Dialogue Adventure) where young people can learn the skills of dialogue through interactive topics and put them in practice by participating in our Dialogue Spaces and Video Conferences with peers from around the world.

Tell us something no-one else knows about you or your organisation? We have organised video conferences between young people in conflict and post-conflict areas, and worked with refugee organisations. Equity and inclusivity are our core values and we strive to provide just and fair access for all young people to participate.​

What’s your spirit animal and why? When I was young and in the Scouts, my totem animal was a seahorse, and I think this still applies today.

To find out more about Generation Global head over to their website or over on twitter

• Generation Global website: www.generation.global

• Generation Global Twitter: https://twitter.com/Gen_Global_

You can find out more about Lorenzo here www.twitter.com/lorenzoraffio

If you or your organisation would like to be featured in The Purpose, drop us a line at helloATpurposyDOTcom or give us a follow on twitter  and slide into our DM's

To bot, or not to bot - that is the question

Chatbots. Love 'em or hate 'em, they're here to stay. You know the ones, bottom right of your favourite website. Awaiting your lightest of mouse/click-over caresses, where they'll proceed to spring from the wings to interrupt your browsing journey like a 21st-century tech-savvy Clippy. Well, some of them anyway.

Tbf, we're big into AI at Purpose Towers. all that lovely data and user feedback where you get the actual questions users want to know the answer to, to respond to or put into your CRM.

Like most things, it really comes down to execution. Get it wrong and it's like Skynet has got its algorithms spliced with a murder of digitally annoying minions (likely called Kevin). Get it right and user satisfaction is way higher,  people get routed to their digital destinations more effectively and you find out a load about what visitors want.

So what makes a good conversational AI experience? here are a few thoughts from our pals at Synthetic.

• Keep chatbots domain-specific, General AI doesn't exist - and won't for many years. Focus on answering core questions about your organisation's service or product

• Make it obvious to the user if it's a bot they're talking to. It might sound obvious, but you don't want the old 'hello, are you there, Simon?'

• You can make it more human, but keep the humour appropriate to your key users

• User lead scoring to segment users to the right place - chatbots can have mutliple 'happy paths' for all your personas

• Train your bot with enough data in the first place to make it useful. (Your friends here are call centre scripts, customer NPS scores, bad reviews, HR)

• Start simple with an MVP - you can knock up an FAQ bot really quickly to test usage and data

• Expect that people will say rude things, it happens. A lot.

• And for the love of all things artificial, don't do this

Get some more tips here

Podcasts you should listen to - All Things Social Impact

More than ever, people are looking to use their unique talents to make a positive impact on their communities and the issues they care about, but they often don’t know how or where to start. Fortunately, there is a thriving ecosystem of nonprofit, government, corporate, and cross-sector experts empowering people to use their personal superpowers for social good. Have a listen below

Tweet of the day

Any excuse for a Father Ted reference. These sheep are far away, In the land of dreams. not unlike this person

Quick takes, interesting stuff

⏩ Short flights get banned Hop on train instead

⏩ Steve jobs get interviewed in 2022

⏩ Parisians can now swim in the Seine

Every week we showcase purpose-driven organisations - give them a follow below

Show some love to these  organisations, all doing great work across diverse areas of good - from spreading the word about social impact, to human rights and mental health. Hit them up below to follow;

🚀 @workforgooduk Make an impact through your business & work for good. Join thousands of businesses & fundraise for charity through your sales

🚀 @EachOtherUK Using independent journalism & storytelling to put the human in human rights.

🚀 @libertyhq We challenge injustice, defend freedom and campaign so everyone in the UK is treated fairly. Join us. Stand up to power.

Career moves with impact

Forward Partnership - Partnerships manager

We are looking for an exceptional Partnerships Manager to work with our Senior Partnerships Manager and Fellowships Director to manage the Relationships with our partner organisations. It is an exciting and rare opportunity to work with stakeholders from over 30 organisations in the public, private and social sectors including the BBC, British Army, Cancer Research, Save the Children, Legal & General and Tesco. ​

Find out more here

What on earth, let us know how we did today.

Rate today's email from one thumb to three. We read every reply. We make poor jokes about the ratings. Help us get better.

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Hit us up on twitter @purposeco or drop us an email helloATpurposyDOTcom to get you or your org featured, or for sponsorship enquires

In partnership with Synthetic Agency

Got a burning digital question about your website? worried about SEO? don't know where to start with chatbots? need unbaised and honest advice about creating digital engagement or products? then have a chat to Synthetic - they've worked with numerous charities, impact-driven organisations, startups, scaleups and big-tech businesses on web and app projects, products, content, video, SEO and loads more.

They have free (no selling, no obligation) 30 minutes ask-them-anything digital sessions - you can grab one right here.

That's a wrap, thanks for reading and slainte,

Team purpose

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