The Purpose issue # 18🔥

Welcome to bitesize ideas, trends and weird digital stuff for purpose-driven people and organisations. 

And we're off, like a dirty sock👇

In this issue

🏖️ George Benson is your CEO

🔗 Get Insta famous

😎 Tweet of the day

🌐 Web 3.0 dictionary series to make you smarter

🌶️ Hot quick takes

🤩 Accounts you should follow

💰 Jobs R Us

Threads: How to engage with young people today

I believe the children are our future, teach them well and let them lead the way (have you got George Bensons' permission for that? - ed)  er, OK so George may have got there first with the sentiment, but your purpose-driven org needs those pesky kids as content creators, future volunteers, staff, funders - or even your CEO. So listen up.

So how can you engage them without coming across all 'down with the kids' (or Plagiarising an RnB stalwarts' back catalogue) Charity Digital have some tips to help

The TLDR is;

• Consider what younger generations actually want

• Think about young trustees

• Go digital, and for the love of Pete, go mobile

• Think about the medium you'll use

• Use social the right way

• Position yourself as a leader of change

See the full article on Charity Digital News here

Social Media: Tips for non-profits on using Instagram

Big bad Meta. You might not like them, but you gotta use them if you want grow your audience online. Case in point, Instagram - although awash with six-packs, foodie snaps and people living their best lives - it's also a big tool in any purpose-driven organisations arsenal.

Stats don't lie

• 2.91 billion active users, with 1.22 billion monthly users 

• 500 million accounts use Instagram Stories daily

• 1 in 2 people use Instagram to engage with new brands

• 44% of people use Instagram to shop weekly

Instagram algo's change frequently, here are some tips to keep you in the right side of Zuck.

• Use a business account - it helps with visibility

• Create stories and save story highlights - ensures you don't spam followers timelines

• More video means more views - storytelling works, and you can recut for other social channels

• See what your followers are liking - format, tone, content types and the replicate

• Use desktop - yes it's counterintuitive (Insta is an app after all) but the dekstop version gives you more power to see stats, comment, get an overview

• Don't post pictures of your breakfast. Unless it's chocolate cake, and I can have some.

See the full list here

Tweet of the day

They say you can't teach an old dog new tricks. Tell that to Stan.

Take a look here

Web 3.0 dictionary 101 for non-techies(i.e me and you)

Look sharp when you get asked about the metaverse/crypto/NFTs in your next board meeting. We're on a mission to skill you up. WAGMI!

Airdrop  This is often used in crypto projects for organisations or individuals to send tokens/NFTs directly to the wallets of their users. It's done to help increase awareness of a crypto project to help as part of marketing -  in an effort to increase awareness and adoption.

How to use "Tristan, I just got airdropped this alpha mint from APEz RoCk. Reckon it's legit"

Quick takes, interesting stuff

⏩ Gambling white paper delay, cheers say betting sponsors

⏩ Oak tree comes back from the dead

⏩ Crack is wack it'll never catch on here

Every week we showcase small, purpose-driven organisations - give them a follow

Show some love to these small orgs, all doing great work across diverse areas of good - from human rights to mental health. Hit them up below to follow;

🚀 @MenWho_Talk  Champions of chat, MWT is a new peer support organisation for Men (18+) to come and talk about a range of topics

🚀 @goodworkuk A non-profit making early careers fair, inclusive and meaningful for all. Coming soon.

🚀 @TheWPPUK The Wolfpack project - Nottingham's Leading Youth Mental Health Charity

Work it

Education content producer

The CRM Project Manager will be responsible for project managing the requirements identification, scoping, implementation and rollout of a new CRM system; working closely with the Director of Operations & HR, senior stakeholders, Database Officer and, once appointed, the incumbent suppliers' implementation resources. The role will include all traditional Project Management duties, in the context of IT systems implementations. 

Get it here

Let us know what you think of today's email

👍 Cloudy

👍👍 Sunny Spells

👍👍👍 Summer of '76

Hit us up at helloATpurposy.com if you'd like to get featured on an upcoming deep-dive, for sponsorship enquiries or to find out about referral goodies

Slainte, team purpose

x