The Purpose issue # 23🔥

Welcome to our new readers. We have recovered from Reading festival, therefore there will should be fewer spelling mistakes, more insight, and funnier asides than issue #22

Onwards you purpose-driven doozies 👇

In this issue

🏖️ Re-re-brand when the crowd says bo selecta

🔗 Circle of life, or at least social media

💡 ICYMI: UK gov digital strategy report

😎 Tweet of the day

🌐 Web 3.0 dictionary series to make you smarter

💰 Jobs-a-go-go

Rebranding - Lessons learnt from 6 months Asthma + Lung UK

Rebranding is the bane of business life. Should we? shouldn't we? will it alienate our existing users? uncover new commercial opportunities? isn't it just a logo anyway? arrghhhhhhhhhh. Luckily we have a breakdown from the Asthma + Lung UK rebrand, from CEO Sarah Woolnaugh earlier this year, over on Civil Society. Thank bejaysus for that.

Highlights

Brading ain't just a logo, oh no. Consider all of your assets - including how you can standardise communication, tone, and what you stand for - to attract the right talent, increase funding, and stand out in a competitive market.

Play the long game by embracing the changing landscape since Covid and keep the momentum up by planning different engagement events, strategies and opportunities - underpinned by a new visual brand that offers the chance to reach more people

See more here

Circular economy, twitter-style

Twitter, that Billionaire-baiting bastion of social media just rolled out an interesting update called Circles. Basically accounts now have the ability to tweet out to smaller groups of individuals - up to 150 - rather than all of their followers at once. Why might that be useful you ask? Well sometimes on your personal or organisational account you may want to share something with funders, donors, as part of a campaign with partner businesses and so on.

There might also be information you'd want to share that is exclusive for super-donors or fundraisers - giving them a closer connection to you and your aims and initiatives. The rollout of Circles should be available to all Twitter users shortly. It's potentially another useful tool for social engagement and worth giving a spin - spin! no? (Jesus, your puns are getting worse - ed)

Some ideas

• Set up a circle for your biggest or most recent donators - give them first dibs on new initiatives, special events or access to rewards

• Discounts on any merchandise you may be selling

• Getting user feedback for segmnts of yoru social media audience

• Testing new products or services with your most engaged followers

• Encourage new followers over a time period to sign up for emails or other campaigns

Find out more here

ICYMI (In Case You Missed It)

UK Government digital strategy white paper. Whilst overwrought and a bit needy (hmmm sounds familiar) this is a useful primer on overall strategy from them lot currently in charge.

See the full report here

Tweet of the day

A timely reminder that actually, no one is looking, and you might as well follow your own rule book.

Check it here

Web 3.0 dictionary 101 for non-techies(i.e me and you)

Look smart when you get asked about the metaverse/crypto/NFTs in your next board meeting. We're on a mission to skill you up. WAGMI! ( if you don't know what that means, You're in the right place!)

DeFi (Decentralized Finance)- This is the overarching ecosystem of financial tools that are built on public blockchains - where banks (as we know them) are bypassed. Defi generally means it's not bound by current transactional rules and as such, is borderless, trustless and peer-to-peer.

DeFi apps are being built in an open source way and are, in theory at least, interconnected with each other and not dependent on banking checks - and the middleman fees you currently get charged for.

Of course, this doesn't mean it's foolproof, and we wouldn't recommend sticking your organisation's yearly funds into DeFi apps just yet. DYOR!

Quick takes, interesting stuff

⏩ Gorbachov, interesting dude

⏩ Do we care more about our close neighbours ?

⏩ Fuelling a rocket, not easy

Every week we showcase small, purpose-driven organisations - give them a follow

Show some love to these small organisations, all doing great work across diverse areas of good - from human rights to mental health. Hit them up below to follow;

🚀 @Running_Charity Harnessing the benefits of running & fitness, we help to transform the lives of young people experiencing homelessness.

🚀 @TheWISHCentre London Charity for selfharm and abuse prevention for youth

🚀 @sals_shoes Almost 4 million pairs of preloved children's shoes now walking again on new feet in 58 countries

Career moves for good

Wordpress product developer

GiveWP provides anyone, anywhere with the most secure, optimized, and flexible open source WordPress fundraising plugin. They are looking for a strong WordPress Developer to create code that can withstand high-profile sites and intense loads. They are currently building the next generation of GiveWP, and we need a teammate to help lead the charge with exceptional front-end excellence.

Find out more here

Purpose engagement manager

SailGP are looking for a dynamic, collaborative, detailed-oriented individual to deliver key business-to-business strategy with best-in-class sustainable partner engagement and events in line with our #RacefortheFuture strategy. Reporting to the Director of Purpose and Impact, the role is a great opportunity to be part of a growing racing championship with purpose and partners at the heart.

Champions For Change is SailGP's exclusive thought leadership purpose program which includes events designed to create impact and drive collaboration and a network for information sharing. Partners, Host cities and sustainability champions share their approaches to tackling the climate crisis and diversity equity and inclusion, sharing valuable insights and learnings.

Get it here

Let's meet to discuss (actually let's not)

Let us know what you think of today's email. Did we bring it? We read every reply - even the reaaaally bad ones that make us shed rare newsletter tears. How did we do?

👍 4-hour meeting, Friday afternoon

👍👍 Meeting ended early

👍👍👍 Meeting got cancelled

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Hit us up on twitter @purposeco or drop us an email helloATpurposyDOTcom to get you or your organisation featured for free, for sponsorship enquires or just a natter about innovation, digital and purpose.

For a chat about digital transformation shout on any of the above 🤖

Slainte,

Team purpose

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