Digital engagement, beasts and web 3.0

Author

The Purpose Team
July 13, 2022

The Purpose issue #6 🔥🔥

Howdy-doody and welcome, join us as we present bitesize ideas, business trends and weird digital stuff for charities, social enterprises, b-corps and purpose-driven people and organisations of all shapes and sizes.

Spending the next 2.2 minutes reading The Purpose is guaranteed to feed your grey matter, feel more purposeful and at least 18% better-looking*

Let's roll 👇

In this issue

🔗 Report on the state of Nonprofit digital engagement

😎 Learn the social growth framework for your org from the G.O.A.T

🌐 Web 3.0 dictionary series to make you smarter

🌶️ Hot quick takes

💵 You got bills, they're multiplying

🤩 Accounts you should follow

Pay attention at the back, this is useful

So digital comms are important (no sh*t Sherlock - ed) what with our post-pandemic world, WFH here to stay, the great resignation, Churchill, Take That, BTS, WTF (you're just making these up now, get on with it)

This report then, by the folks at Twilio, runs through how nonprofits have handled digital engagement and evolved their communication strategies over the past few years—and what those strategies will look like in the future.

It's comprehensive - 800 nonprofit employees queried in UK and US, as well as 1500 program participants, so it's a decent data set. Some highlights;

  • 75% of nonprofits say service users want them to provide more digital comms options

  • Nonprofits are outpacing private sector in digital engagement

  • Developers are the secret sauce for digital leaders

  • The personalisation gap is real - and your opportunity

Take a look at the report here

Tweets to know about today - how to grow

Heard of Mr Beast? he's only one of the most successful YouTubers of all time - he's got nearly 100m subscribers and had more views than Netflix for his take on Squid Game (yep, more than the original program) and has created some frankly outstanding statistics for his offbeat videos.

This breakdown from top Internet person, Dickie Bush breaks down the framework your org. should know about rapid social growth. (And no, you don't need to spend £3 milli on a video, just sayin') Watch and learn

See more here;

Web 3.0 dictionary 101 for non-techies (that'll be most of us then)

Look sharp when you get asked about the metaverse/crypto/NFTs in your next meeting

DAO - (Decentralized Autonomous Organization)– This is a new type of organisation that is typically based on open-source code. Crucially, it is governed by its users (think a social enterprise run by an Internal team AND service users). Everyone gets a say in how the organisation is run, and done publicly with automatic oversight and accountability.

DAOs tend to hone in on a specific mission or around a common theme or project. There is a lack of hierarchy found in traditional corporations and everything from founding mission to governance can be open and available to everyone on the blockchain - thereby making transparency and accountability baked directly in to the fabric of an organisation.

Our take: It's not without its challenges though tbh - and probably not for the digitally faint-hearted organisations out there. Obviously, there would be questions around technology, donations, trustees, board, suitability and of course, money.

See more here;

An example DAO

https://dao.biggreen.org/ (note: this is run by Elon Musk's brother Kimbal - make of that what you will)

Potential challenges with this model

Could your org be a DAO? let us know helloATpurposy.com

Know the lingo, know the codes

Quick takes, human interest

⏩ Up your non-profit finance game by understanding cloud

⏩ Back to basics, actually what are charities? 

⏩ The story of Mo, a story of our time

Small, purpose-driven organisations you should follow.

It's not about the showy big 'uns y'know. Why not show some love to these small orgs - all doing great work across diverse areas of good - from those affected by drugs or alcohol to mental health to supporting refugees. Give them a follow below;

🚀 @Fassglasgow F.A.S.S. provides support to families who may be in any way affected by a family member’s drug and/or alcohol misuse.

🚀 @ResetUKorg We work to train and support communities to welcome refugees to the UK

🚀 @FundEverywhere Online conferences, webinars & community for fundraisers everywhere

Jobs we like today

If you know your send rates from your opening rates, this could be a good 'un

"Working as part of our multidisciplinary Digital team, you’ll champion insight into audience behaviours, advising colleagues across the organisation on email good practice.

You’ll be acutely aware that email is only one part of a customer journey and you’ll recognise the importance of connecting this to other channels and stages of the journey both online and offline..." Have a fuller butchers' and what they're looking for here

Let us know how we're doing, you stunning humans. What did you think of today's email?

Yours, The Purpose team

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