ThePurpose issue #1 🔥🔥🔥

Welcome to the brand spanking newsletter for charities, social enterprises, B-corps and purpose driven organisations of all shapes and sizes.

Get the latest business, trends, social and tech news and insights every week - with purpose, elan and likely a bit of irreverence

What's in it for you eh? Well, you'll  look smarter in meetings, appear more attractive to your colleagues, friends and family AND have the inside track on the latest digital info for your organisation*

Let's get to it 👇

In this issue

🔗 Elton goes blockchain for charity

😎 The best tweet we've seen today

🤖 Robots take over city - and old people win/lose

🌐 Web 3 dictionary to make you smarter

🌶️ Hot takes

Metaverse: Elton's aids foundation goes NFT

Elton John partnered up with the augmented reality (AR) and NFT space to launch an auction of a one-off hoverboard with Jadu, Voxel Bunny and Sweet. All proceeds to the Elton John Foundation. 

Plaudits for the initiative as it's a bold time to be getting involved with NFTs - what with the ongoing bear market in crypto n'all - Elton has also been getting stuck into the whole crypto space with the Rocket NFT tokens and collection - as well as offering the ability to donate through crypto on his site (though again, not worth as much today as yesterday....but markets change) DYOR as they say.

 Link here: https://nft.eltonjohn.com/

Tweets that rock today

A lovely, open message from one @ladylaxton. It's very personal sharing this and will definitely help someone today. Bravo 🙌 🙌

See the full thread here

The robot revolution gathers pace

Over in New York they've either hit upon a genius way to combat loneliness in the elderly or have unwittingly started the robot apocalypse (The Purpose has mixed views on this)

800 mini-bots have been deployed to help with reminders to take medication, help contacting friends and make small talk. What do you think? would you be happy to let the bots take over your nearest and dearest, your organisation or service users? (drop us a line helloatpurposy.com)

Have a look:

https://www.smithsonianmag.com/smart-news/new-york-state-purchases-robot-companions-for-the-elderly-180980181/

Web 3.0 dictionary 101

Look smart when you get asked about the metaverse in your next meeting

"GM" or "gm" you've probably seen this all over social media - it's a colloquial term meaning 'Good Morning'. It's generally used with crypto/web3/NFT/metaverse circles to denote you know a bit about the space -  and are offering up a friendly hi to those also in the space. Now you know, go forth and spread the gm.

Hot takes

Facebook good, profit bad: The blue giant offers up non-profit manager

Balloon monkey makes 10 mill for charity: Stand up Jeff Koons

Future of earth: Climate president roadblock 

Ethical considerations: Things to think about around digital transformation

The end bit - memes and meh (or yay 🤞)

What did you think of today's email?

👍 👍 👍 Fire pal, bring the heat again tomorrow

👍 👍 Meh, not bothered either way

👍 Never darken my inbox again - and anyway what's with all this 'The Purpose' 3rd person malarky, didn't your mother give you a proper name? well? well?