The Purpose issue # 25🔥

We've hit 25 issues. Thanks for reading and making it worthwhile AND making us feel more zen than Chris Pine, you gorgeous people.

Make it so 👇

In this issue

🏖️ The Queen

🤼 Guide to digital marketing

💡 People you should meet

😎 Tweet of the day

🌐 Listening stuff

💰 Jobs-a-go-go

The Queen and charities

So, after 70 years, it's all change. With the change, what does that mean for impact-driven organisations? here's a round up of viewsfrom the sector

• The BIg Issue on her charitable legacy

• The Independent on which charities she supported

• Third Sector on non-profit response

• UK Charities pay tribute from UK Fundraising

Note: Watch out for a special edition of The Purpose with more about the Queen, purpose and what comes next

Digital marketing isn't just Facebook. Who knew.

Ah, the smell of fresh cut marketing campaigns, dontcha just love 'em. Well you do when they work. As someone said 143 years ago "Half the money I spend on advertising is wasted; the trouble is I don't know which half" to avoid that, have a butchers at the Charity Digital 101 guide - they've put together an overview of what it is, how it works, what you should do what not to do. The basics are all covered - and a few interesting angles and tools are discussed as well.

TLDR;

• Try Acryonm bingo

• The five W's are your friend

• Remember skimmability

• Uncover the unwritten rule

Have a look at the tips here

Podcasts you should listen to (whilst we sort ours out)

If you haven't come across Edie, they are worth a listen - they cover topics from sustainability in travel, to brand activisim and environmental issues

Have a listen here

Deeper dive: All about people

Introducing our new deeper dive into cool and interesting purpose-driven people. Find out what makes purpose-driven people tick, their current initiatives and most importantly, what their spirit animal is.

Introducing; Ellena Jenks, Arkbound

Tell us a bit about yourself and what you do I recently graduated from university and have been Arkbound’s part-time social media manager for six months. I really enjoy meeting inspiring people through my job – I can be analysing TikTok videos one day and helping on our projects the next.

What organisation do you work for? Arkbound Foundation, a non-profit publishing company that works to empower people through writing and fight climate change along the way.

What’s your current biggest issue? On a personal level I am passionate about tackling climate change and overfishing. That is mirrored in Arkbound as we work hard to empower people to tell their stories in the hope that it inspires change in the wider world.

How are you solving it? Times are getting tougher for most people, and as a charity we need to help while still surviving! We are making our services more financially accessible, like our new crowdfunding site, and volunteering. On social media we share good news and writing and publishing tips – a welcome break from the doom and gloom that can clog up our feeds.

Tell us something no-one else knows about you or your organisation. We always have exciting books in the works, which are only announced on social media a month before their release! I’m very excited for the upcoming ones…

What’s your spirit animal? A Fish

Were can we find out more about Arkbound? Our website is atwww.arkbound.org, and you can follow us on twitter

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Thanks Ellena, and that cake sure looks good. Mmmmm, cake. If you would like to be featured in The Purpose (with or without cake), please DM us at @purposeco or drop us a line helloATpurposyDOT.com with answers to the above questions and a pic of your good self.

Tweet of the day

Friday vibes all round

Take a look at morefrom GiveWP here

Quick takes, interesting stuff

⏩ How brands reacted to news of the Queen

⏩ Ad shop creates purpose-driven products

⏩ Italy's B-Corps have community sorted

Every week we showcase small, purpose-driven organisations - give them a follow

Show some love to these small organisations, all doing great work across diverse areas of good - from human rights to mental health. Hit them up below to follow;

🚀@nptecheduOnline technology education events for nonprofit leaders, staff, and volunteers.

🚀 @WmukInfoWMUK is the only charity in the UK focused solely on Waldenstrom’s macroglobulinaemia (WM), a rare type of blood cancer.

🚀@traversepeopleA social purpose consultancy that supports better decision-making through the power of inclusion

Career moves with impact

Community Manager

COMMUNITY Management Internship at start-up looking to fight the climate crisis

Shift is a start-up that will create a massive worldwide movement of over 100 million people to help stop the climate crisis. It will do so by inspiring citizens all around the world to positively change their behaviour and create a paradigm shift, a “new normal” for living one’s life in a more sustainable way.

We are building an architectural masterpiece combined with an immersive experience that will draw millions of visitors a year and create a worldwide movement and community. Imagine an experience so intense, that you’re inspired, overwhelmed, and in awe all at the same time. After visiting our experience, you’ll feel more excited than ever to do something and be part of a global movement. That’s what we are building

Find out more here

Pining for more? let us know how we did today

Let us know what you think of today's email. Whether you're zoned out, zoned in or just having a moment, we want to know. Ideas, suggestions, ways to escape boring meetings whatever, we're in. Give us a rating, go on.

👍So confused rn

👍👍Who the hell are you?

👍👍👍Who the hell am I?

If you've been sent this by a friend, sign up here for more of the same purpose-driven pearls, trends, memes and weird stuff

Hit us up on twitter@purposeco or drop us an email helloATpurposyDOTcom to get you or your org featured, or for sponsorship enquires

In partnership with Synthetic

Got a burning digital question about your website? worried about SEO? don't know where to start with chatbots? need unbiased and honest advice about creating digital engagement or products? then have a chat with Synthetic- they've worked with numerous charities, impact-driven organisations, startups, scaleups and big tech businesses on web and app projects and products, content, video, SEO and loads more. They have free (no selling, no obligation) 30 minutes ask-them-anything digital sessions -you can grab one right here.

That's a wrap, thanks for reading and slainte,

Team purpose

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