The Purpose issue # 30🔥

Happy Wednesday dear reader. It's midweek and halftime between light and dark (otherwise known as the weekend and Monday) Also it's a Eurovision stand-off between Glasgow and Liverpool. Popcorn at the ready.  👇

In this issue

💡Should you quit your job

🏖️ The worlds best website front page

🤼 Why dressing gowns are the go-to WFH fashion

😎 Meet Mercy and her spirit animal

🌐 Podcasts you should listen to

💰 Impact jobs-a-go-go

To quit, or not to quit

'That's it I've had enough, I quit'  is a common refrain in Purposeville. What with launching a media company in a recession, juggling digital agency work and putting the bins out. It's enough to make you say STOP. (if you say hammer-time next, you're fired -ed)

Two camps co-exist - the world of hustling, grinding it out, sticking 'till the grim end is the default setting for a lot of digital folk. Constrast this against the so-called snowflake generations' drop-it-at-the-first-sign-of-hardship mentality, and we're left with quite the question. Luckily The Atlantic have laid out some thoughts for us on that very subject. Handy eh.

Knowing when to quit, they posit, is a bit of superpower. With some people going to extreme lengths to 'just keep going and never quit' it's worth a look

TLDR

• Check the Marathon runner who ran 18 miles on a broken leg (another who did 10 miles with a broken foot)

• Ponder whether 'grit' is a good thing in a bad job, relationship or career

• The great resignation is for losers

• Quiet quitting is becoming more of a thing

• 20,000 people flipped a virtual coin to decide whether to quit a job (er, tell me more)

• The sunk-cost fallacy is real

Have a look at the article here

Interesting impact people to get to know

Mercy Kinyodah

Tell us a bit about yourself and what you do? I'm a multi-hyphenate, but not in a celeb way (yet). Anyway, I wear many hats - program manager, digital marketing strategist, copywriter, newsletter writer, Canva PRO designer. My job is a hybrid function  that combines program management and the non-profit communications function.

What organisation do you work for? Growth Through Learning is a secular organization that supports education and development by providing full scholarships to secondary schools for bright young women in Kenya, Tanzania and Uganda who would otherwise be unable to afford an education.

What’s your current biggest issue? We turn away many scholarship applicants each year because our current financial capacity limits us to just over 300 scholars. Aside from that, our current model only covers their school fees, but the girls require funds for sanitary items, school supplies, and other necessities that we are unable to meet.

How are you solving it? Over the past few years we're building awareness on digital platforms and knocking doors in unconventional spaces towards getting more donors to join us. This year as we celebrate 25 years we're actually holding an anniversary gala in the organization's headquarters in Boston? Wanna join us? reserve a ticket here https://growththroughlearning.org/gtl-celebrates25years/ OR make a donation today on our website.

Tell us something no-one else knows about you or your organisation?  We're a very lean team, people assume that since we support more than 300 girls a year that we may be a medium sized organization.

What’s your spirit animal? An elephant - I'm constantly eating like them, affectionate and I rarely forget.

Where can we find out more about you and Growth Through Learning?

• Website: www.growththroughlearning.org

• twitter: @mercy_kinyodah

• Thanks Mercy, if you'd like to be featured in The Purpose, drop us a line or hit us a DM on twitter

Good user experiences we've seen on our digital travels

As part of their digital presence, we're impressed with the Unicef web page - and one part of it in particular  - it's something that's often ignored on homepages (still the entry point for enough users to warrant elements of the 'shop window' approach) in favour of splashy carousels, videos, animations and pronouncements.

It's all about need - and how the people coming to a website can quickly and efficiently be directed to the right place.

Cake a bow then 'cef - your needs-based dropdown is a damn-good approach to getting users to their destination sharpish. It's simple and effective. It's also got a nice turn of phrase that sums up their mission, values and a strong CTA in one go;

• 'For every child...' at the beginning of the dropdown menu

• Each dropdown element is useful, easy to understand and direct

• '...An eduation'

• ...a new idea'

• '...help'

These links take users direcly to relevant contextual content, and don't disrupt the information flow by keeping them within context on the page. Good work.

If you'd like a review of your non-profit, social enterprise or purpose-driven organisations' digital presence, drop us a line

Podcasts you should listen to (whilst we sort ours out)

Tech for good

Tech for good tells inspiring stories about how technology is being used as a positive force.

In this episode; Estonia has become renowned as one of the most digitally advanced nations on the planet. Its latest innovation in its mission to connect citizens with government is Bürokratt, an AI-driven virtual assistant that puts access to public services in the hands of the people via any device they choose

Tweet of the day

That is affirmative Alex

See more from Alex here

Quick takes, interesting stuff

⏩ Actor acts properly Stand up John Cena

⏩ It's between Liverpool and Glasgow Eurovisions coming home

⏩ Pub cuts energy bill - drinkers in dark

Every week we showcase purpose-driven organisations - give them a follow below

Show some love to these  organisations, all doing great work across diverse areas of good - from spreading the word about social impact, to human rights and mental health. Hit them up below to follow;

🚀 @FlexibleFirst We believe the charity sector should be flexible first. Here to challenge bad recruitment and celebrate good practice. Join us #FlexibleFirst

🚀 @goodgrieftrust Bringing hundreds of bereavement services under one umbrella Help & Hope from day one. Secretariat APPG on Bereavement Support Patron: Dame Penelope Wilton DBE

🚀 @AdaLovelaceInst Making data & AI work for people & society.

Career moves with impact

Turning Point. Chartered Clinical Counselling or Forensic Psychologist - IMPACT

“Newly Qualified Applications Considered”

At Turning Point, we are recognised leaders in helping people recover from addiction and gain control of their lives. By providing the right support at the right time, and making sure that people can find all the help they need through a single point of contact, we have grown into one of the largest providers of substance misuse services in England and Wales. Right now, we are now looking for a talented Chartered Clinical or Counselling Psychologist to ensure the effective management, development and delivery of all psycho-social interventions within our community-based substance misuse services in Wakefield.

Find out more here

 Uno momento. Let us know how we did today.

Rate today's email from one thumb to three. We read every reply. We make poor jokes about the ratings. Help us get better.

👍 Birthday card with no cash in it

👍👍 Cardi B

👍👍👍 Card Sharp

If you've been sent this by a friend, sign up here for more of the same purpose-driven pearls, trends, memes and weird stuff

Hit us up on twitter @purposeco or drop us an email helloATpurposyDOTcom to get you or your org featured, or for sponsorship enquires

In partnership with Synthetic Agency

Got a burning digital question about your website? worried about SEO? don't know where to start with chatbots? need unbaised and honest advice about creating digital engagement or products? then have a chat to Synthetic - they've worked with numerous charities, impact-driven organisations, startups, scaleups and big-tech businesses on web and app projects, products, content, video, SEO and loads more.

They have free (no selling, no obligation) 30 minutes ask-them-anything digital sessions - you can grab one right here.

That's a wrap, thanks for reading and slainte,

Team purpose

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