The Purpose issue # 27🔥

Hello to our new readers this week, you purpose-driven degens. Let's crack on with the show while we contemplate living to 50,000 years old (see further down)

To the future👇

In this issue

🏖️ 100 tools you can use right now

🤼  Throwing shade - impact startup of the week

😎 Tweet of the day

🌐 Listening stuff

💰 Jobs-a-go-go

🏁 Get a digital AMA

(Nearly) 100 free or low-cost tools your business can use

Ah free stuff. Dontcha just love free stuff (Yes - everyone) particularly stuff you can actually use to do some good. Well, the good people over at Non-Profit Tech for Good have a monster list of 94  tools and resources you can use right now.

So what you waitin' for, an invite? (a link would be helpful - ed) rightyho, here's a link and a few of our favourite tools  here at Purposeville.

TLDR; our top tools from the monster list

• Page speed insights. Pretty important to know how your site is benchmarking on desktop and mobile, page speed insights is your friend here. Also, have a look at GMetrix

• Buffer. Get on top of your social stats with Buffer also don't forget tools like Twitter's own advanced search (to check your favourite accounts' best-performing tweets and suchlike). Try typing "bbcnews min_retweets:5 OR min_faves:5” into the Twitter search bar for some insights.

• Emojipedia. At Purpose Rivers, we don't go a day without consulting the Oracle of Emojis. Can't remember what the emoji is for anything? Need to copy and paste an unusual Emoji into your doc? (a bit like this one 💌 - also let us know what it is @purposeco, you visual-language fiends)

• Giphy. For all your gif and video needs, also our favourite, ImgFlip to get all meme-lord in a jiffy. Jiffy....Jiffy.....no? Jesus, you're a tough audience.

See the full list here

Impact Startup of the week - SunGod

If you're anything like The Purpose, we go through sunglasses at a ridiculous rate - veering between designer shades and fast-fashion rip-offs (neither being particularly good). Well, to solve the conundrum of looking good while not going bad, step up SunGod - an impact-driven startup with big plans in the your-face-looks-cool space.

What they say

• 750 million pairs of sunglasses are made globally in 2021 (not all by SunGod, obvs)

• Startup raised £1.5m in crowdfunding

• Keen to challege the throw-away culture withinthe sector

• Focus on classic designs to avoid fads

• If they break, send 'em back for repair - for lifetime of product

• No discounts, no returns

• There's currently a 'shallow recognition' in the industry of sustainability

• Sustainability is a competitive advantage

We quite like the punchy 'no returns/no discounts' approach, which is good to see them backing-up their product. Being a BCorp means they are taking impact as part of their business approach -  and their website certainly puts impact and sustainability at the core of their offering.

Find out more here and here

Chart of the day - financial services for good

So how we fixed? actually don't answer that. Let's instead ponder the wonder of the below chart. You'd expect, what with energy and the cost of living crisis that financial services would be all over helping us out. Check the below chart for some headline stats on the big numbers. We'll leave it to you to decide if it's just a pretty infographic or real talk.

Find out more and see a hi-res version here

Tweet of the day. Who wants to live forever

Apparently, a planet has been found where you can live a bit longer - 50,000 years longer. Probably enough time to finish all the books I've gotten to page 75 on and abandoned (75 being the scientific* number I get to in one sitting at Purpose Towers) What would you do with nearly 50k years? Tweet us at @purposeco - best answer wins something from our filing cabinet, third drawer.

Get all Star Trek here and also for some drama there can be only one

Podcasts you should listen to (whilst we sort ours out)

Impact Boom is where you can find game-changings programs, ideas, initiatives & inspiration to help create positive social impact. Lots of interesting articles and audio to delve into.

Latest episodes have included social business strategies, renewable energy solutions and coffee value chains. Have a listen here

Quick takes, interesting stuff

⏩ F*ck you. Malaria you're toast

⏩ Let me out! The tyranny of WhatsApp groups

⏩ Your career doesn't matter

Every week we showcase small, purpose-driven organisations - give them a follow

Show some love to these small organisations, all doing great work across diverse areas of good - from human rights to mental health. Hit them up below to follow;

🚀 @n_lorem Our mission to efficiency, versatility & specificity of antisense technology to charitably provide experimental medicines to treat ultra-rare disease patients.

🚀 @ExpectHealthOrg Expecting Health was founded by a group of women with a simple idea: families deserve and should expect more – more support, more guidance, better health.

🚀 @RareBeaconBeacon is a UK-based charity that is building a united rare disease community with patient groups at its heart. Previously known as Findacure.

Career moves with impact

Corporate partnerships manager - Anthony Nolan

Manage high-value corporate partnerships and develop a long-term pipeline of prospects to identify and secure lasting, strategic, commercial and sector-leading partnerships.

We are looking for a motivated and forward-thinking Corporate Partnerships Manager to join the team to help us achieve our goal of saving and improving the lives of everyone who needs a stem cell transplant.

You will be responsible for managing high-value corporate partnerships and developing a long-term pipeline of prospects to identify and secure long-term, strategic, and commercial, sector-leading partnerships.

Find out more here

Don't swerve it. Let us know how we did today

Let us know what you think of today's email. Whether we were Lada or Rolls Royce. . Give us a rating, you know you want to.

👍 Driving Miss Daisy

👍👍 Minnie Driver

👍👍👍 I Like driving in my car

If you've been sent this by a friend, sign up here for more of the same purpose-driven pearls, trends, memes and weird stuff

Hit us up on twitter @purposeco or drop us an email helloATpurposyDOTcom to get you or your org featured, or for sponsorship enquires

In partnership with Synthetic

Got a burning digital question about your website? worried about SEO? don't know where to start with chatbots? need unbaised and honest advice about creating digital engagement or products? then have a chat to Synthetic - they've worked with numerous charities, impact-driven organisations, startups, scaleups and big-tech businesses on web and app projects, products, content, video, SEO and loads more.

They have free (no selling, no obligation) 30 minutes ask-them-anything digital sessions - you can grab one right here.

That's a wrap, thanks for reading and slainte,

Team purpose

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